When the City of West Hollywood proposed a new hotel tax that would have created a competitive disadvantage for the online hotel reservation industry, Expedia.com retained the Afriat Consulting Group to protect its business. At the height of the Great Recession, municipal jurisdictions across the nation were struggling with depleted reserves and turned their attention to businesses as a way to fill depleted city coffers. West Hollywood, seeking to derive more revenue from the City’s dozens of hotels, planned to impose a transit occupancy tax (bed tax) on online hotel reservations. To-date, the tax had only been imposed on the hotels themselves, not the online booking companies like Expedia.com. If West Hollywood approved the new tax, so the thinking in the industry went, then cities across the nation would follow suit. As a result of a concerted and strategically-executed lobbying effort, the City of West Hollywood declined to pursue the tax, protecting not just Expedia.com but an entire industry, while simultaneously promoting tourism in the City and helping preserve the City’s booming tourism industry.