The Afriat Consulting Group became the consultants of choice for Los Angeles officials in 1995 following then-Mayor Richard Riordan enlisting ACG to serve as Campaign Director for the historic Yes on Charter Amendments 1-8 campaign. ACG was assigned the responsibility of organizing a coalition which worked closely with the Mayor. He handled intricate communications with members of the diverse coalition, which included a great majority of the City Council, Democratic and Republican organizations, and business, labor and community leaders. ACG enlisted support from across the societal spectrum without ever raising the specter of opposition. The firm managed an intricate program of direct mail and slate management while being responsible for cultivating endorsements, which resulted in one of the biggest and broadest coalitions in Los Angeles’ history. All eight amendments were approved by an overwhelming majority of voters on Election Day.