Chicago-based JMB Realty retained The Afriat Consulting Group to assist in the approvals of a new 35 story, 492 foot high-rise office tower, approximately 700,000 square feet, in Century City. The Councilmember at the time opposed the project, which would typically mean that the project was dead on arrival. Not one to back away from a challenge, The Afriat Consulting Group immediately began lobbying the remaining fourteen City Councilmembers to support the project over the objections of the local Councilmember. The Afriat Consulting Group also navigated the challenges of local community activists, some of the most fervent in the City. In a tremendously rare feat, the project was ultimately approved by an impressive majority of the City Council over the objection of the local Councilmember.