About This Project


West Hollywood

When Charles S. Cohen and Cohen Brothers Realty purchased the iconic Pacific Design Center campus, they were intent on completing world-renowned architect, Cesar Pelli’s decades-long vision for the site. The Afriat Consulting Group spearheaded the campus’s $30 million renovation and secured entitlements for the new PDC Red Building, featuring 400,000 square feet of Class “A” office space in two towers situated atop six levels of parking. The PDC Red Building was approved unanimously by the West Hollywood Planning Commission and City Council with no neighborhood opposition, due in great part to the Afriat Consulting Group’s advance planning and outreach.

“The Afriat Consulting Group has been a critical part of my team since I purchased the Pacific Design Center in 1999. Thanks to them, I received approvals for extensive renovations and for a new 400,000 square-foot office building, both expeditiously and with broad political and community support. They continue to be part of my inner circle.”


Charles S. Cohen
President, Cohen Brothers Realty Corporation

West Hollywood