When the Hard Rock Café sought to open its new location in the heart of Hollywood at Hollywood and Highland, the company spent 18 months going through the approval process for a CUP. Unfortunately, the company’s consultant did not get the approvals Hard Rock needed, and six months before a scheduled opening handed Hard Rock a CUP that restricted capacity to half of what Hard Rock needed, prohibited live entertainment and slapped on more than a dozen additional conditions that would have made it impossible to operate. The Afriat Consulting Group was brought in to wind back the clock on the CUP process and get the prohibitive conditions removed before opening day. Working with leaders in the City Planning Department and the local Councilmember, ACG got two letters of correction to the CUP and helped Hard Rock navigate the Building and Safety, Fire, and Los Angeles Police Departments. Hard Rock opened, as scheduled, to tremendous fanfare thanks to the efforts of ACG.