About This Project


West Hollywood

The Afriat Consulting Group led the London Hotel project team through City permitting for a new property layout and a modified conditional use permit (CUP) for Gordon Ramsay’s restaurant. Through extensive outreach to the community and careful engagement with West Hollywood Planning Commissioners, the Afriat Consulting Group won over project critics and facilitated approval of all requested condition modifications at the property.

“The London West Hollywood is a key hospitality investment for Northwood and having The Afriat Consulting Group on our team has been critical to the execution of our business plan.  They helped our hotel expand by establishing and maintaining great working relationships for us with the City of West Hollywood and our neighbors.  The talented team at Afriat Consulting Group is a pleasure to work with and can be counted on to protect our interests as if they were their own.”


Daniel Palmieri
Northwood Investors

West Hollywood